European Lifestyle Report 2025
The European Lifestyle Report analyses the shifting motivations, behaviours and property preferences of high-net-worth individuals (HNWIs) relocating to, or within, Europe.
Key findings:
- Wealth migration accelerates: Tax regime shake-ups, rising geopolitical tension and a changing visa landscape are encouraging global HNWIs to migrate, with Europe emerging as the preferred destination thanks to its political stability, lifestyle and good governance.
- Urban revival: Cities such as Madrid, Lisbon and Milan are experiencing renewed demand, with nearly half of relocators favouring urban living for its anonymity, culture and convenience.
- Tax and visa matter: 59% of HNWIs say tax rules influence their location decisions, with income and property tax ranking highest. Half are considering a European visa, with the Golden Visa the most appealing option, especially for millennials.
- Lifestyle mobility: ‘Try-before-you-buy’ renting, mid-life relocations for education and lifestyle and remote working are shaping mobility trends. Connectivity and digital infrastructure are now decisive factors for many wealthy households.
Kate Everett-Allen, Head of European Residential Research, commented: “The wealthy always had options – but never have they exercised them with such urgency and volume. Debate rages as to the exact number that are voting with their feet, but we know the global tally of high-net-worth individuals (HNWIs) making a move across borders will exceed six figures this year. What we’re witnessing is more than just a demographic shift. It’s a reflection of a fundamental reshaping of the global wealth landscape – driven by geopolitical friction, a recalibration of tax regimes and a new era of heightened mobility.”
Discover more by delving into the report below.
